Dejavu Factory – Produzione pelletteria alta classe conto terzi https://www.dejavufactory.com Mon, 24 Aug 2026 11:54:54 +0000 it-IT hourly 1 https://wordpress.org/?v=7.0.4 Amazon’s Bezos to Face Unprecedented Protests During India Trip https://www.dejavufactory.com/amazons-bezos-to-face-unprecedented-protests-during-india-trip/ https://www.dejavufactory.com/amazons-bezos-to-face-unprecedented-protests-during-india-trip/#respond Thu, 26 Mar 2020 02:20:38 +0000 http://zahar.jwsuperthemes.com/demo-6/?p=3898

So how do you go about creating a web strategy that will not only grow your website but break that cycle? Follow these six steps to develop a web strategy that works!

  • Establish Attainable Goals
  • Create a Plan for Ongoing Maintenance
  • Be Relentless about Improvements
  • Budget for Uncertainties

Let’s dive right in and look at each part of building a web strategy in detail:

Contrast this with search engine optimization (SEO) that generally can take 6-12 months before you start seeing results.

1. Establish Attainable Goals

The very first step is one of the most important. Writing down attainable goals actually serves two purposes in regards to web strategy: it puts your ideas into a concrete form and can actually shape how you go about designing or redesigning various website elements in order to better attain said goals.

Whether you’re creating an information site, a blog or a more visually-oriented space, having goals that align with your site will allow you to pour your creative and developmental talents into designing and incorporating facets of an improved user experience that fit those goals — creating a win-win for you and your site.

member21-agency

2. Create a Plan for Ongoing Maintenance

Many websites grow stale simply because they have no plans for ongoing maintenance. But things do change over time — technology and trends march on, and any website which ignores this does so at its peril. Custom WordPress development may need to be done. Plugins or services need to be updated, new items or services added, and so on.

Each one of these doesn’t necessarily mean a complete overhaul, but oftentimes, businesses believe a complete overhaul is needed because they want to integrate so many new things at one time, rather than integrating them over time as they become available and as it becomes a smart decision to do so.

Focus on starter project where you can prove yourself to your potential referral partner. Then if it works? You guessed it… keep investing!

Believe me. The moment you have a real sales call from a client that visited your website due to a referral partner, you’ll be ecstatic. Who knows, maybe you’ll even become a believer in marketing.

]]> https://www.dejavufactory.com/amazons-bezos-to-face-unprecedented-protests-during-india-trip/feed/ 0 Business meeting 2017 in London https://www.dejavufactory.com/business-meeting-2017-in-london/ https://www.dejavufactory.com/business-meeting-2017-in-london/#respond Wed, 25 Mar 2020 08:44:22 +0000 http://zahar.jwsuperthemes.com/demo-6/?p=3843

Familiarize Yourself With the Basics

I won’t go into huge detail here, but these are essentially the fundamentals for SEO:

  • Quality content creation – as I discussed downloadabove.
  • Internal and external links – internal links are links in your content to other content on your website. These links, among other things, help Google understand your content. External links are links to other websites. These connect your website to bigger conversations that are happening on the web.
  • Keyword research – finding keywords – that are appropriately competitive – that you can put into your content as you write.
  • On page optimization – optimizing your titles, metadata, word count etc. so that it’s favorable to search engines.
  • Technical SEO – optimizing your website as a whole to be more favorable to Google. This could include speed improvements, mobile-friendliness, 404 corrections, 301 redirects (did I lose you there? There’s a reason why this is called technical SEO).
  • Inbound link building – Securing additional links from other websites. Think of a website link as a “vote”. The more votes a website gets (links), the more Google sees them as credible. But there’s more to it. These should be credible website themselves and not all links are created equal.

Contrast this with search engine optimization (SEO) that generally can take 6-12 months before you start seeing results.

Option 2: Referral Partnerships

Here’s one that’s pretty easy to grab onto. Find other companies that share a similar customer base with you. Reach out to them and see if there could be opportunities to refer out to each other. Do great work each time and you’ll find that the referral partner is more open and eager to send clients to your website.

Seem like a lot of work? Referral agreements, commission structures, constant communication with another company? Sloooooow down Nelly! Remember, our goal here is to get our feet wet with these marketing opportunities. Instead of asking for marriage, just ask the other company if they’d keep you in mind for a test project.

Stressing about referral terms and the like is pretty fruitless if the relationship doesn’t go anywhere.

Focus on starter project where you can prove yourself to your potential referral partner. Then if it works? You guessed it… keep investing!

Believe me. The moment you have a real sales call from a client that visited your website due to a referral partner, you’ll be ecstatic. Who knows, maybe you’ll even become a believer in marketing.

Conclusion

Your biggest liability in all of this is doing nothing. If you’re not investing time and energy trying things out then you aren’t learning. And that’s the goal, right?

]]> https://www.dejavufactory.com/business-meeting-2017-in-london/feed/ 0 How to Actually Get an ROI With Social Media Marketing https://www.dejavufactory.com/how-to-actually-get-an-roi-with-social-media-marketing/ https://www.dejavufactory.com/how-to-actually-get-an-roi-with-social-media-marketing/#respond Thu, 19 Mar 2020 09:37:28 +0000 http://zahar.jwsuperthemes.com/demo-6/?p=1162

Getting eyeballs on your website is crucial for generating new leads and selling products. But if you’re anything like I was 5 years ago, marketing can feel super intangible. And consistent new traffic? Well, somewhat ethereal. “That stuff is for the high-paid consultants who we could never afford”.

Well yes, marketing is an interesting animal. But that doesn’t mean it can’t be understood. Here’s my operating principal:

Try something out (a marketing strategy) with a little bit of time and cash. If it works, keep increasing your investment. Keep nurturing the winners and ditch the losers.

Ok, so with this principle in mind, here are 4 simple ways to start marketing your company. 4 ways to get your feet wet.

Option 1: Pay Per Click Advertising (PPC)

Goodness, are you serious? Paying for people to click on an ad so they’ll come to our website? Isn’t that just burning cash? Does PPC really work?

Well, it depends a bit on your industry. For some companies, PPC can be a great strategy to get fresh eyeballs on their website almost immediately. Contrast this with search engine optimization (SEO) that generally can take 6-12 months before you start seeing results.

Contrast this with search engine optimization (SEO) that generally can take 6-12 months before you start seeing results.

Option 2: Referral Partnerships

Here’s one that’s pretty easy to grab onto. Find other companies that share a similar customer base with you. Reach out to them and see if there could be opportunities to refer out to each other. Do great work each time and you’ll find that the referral partner is more open and eager to send clients to your website.

Seem like a lot of work? Referral agreements, commission structures, constant communication with another company? Sloooooow down Nelly! Remember, our goal here is to get our feet wet with these marketing opportunities. Instead of asking for marriage, just ask the other company if they’d keep you in mind for a test project.

Stressing about referral terms and the like is pretty fruitless if the relationship doesn’t go anywhere.

Focus on starter project where you can prove yourself to your potential referral partner. Then if it works? You guessed it… keep investing!

Believe me. The moment you have a real sales call from a client that visited your website due to a referral partner, you’ll be ecstatic. Who knows, maybe you’ll even become a believer in marketing.

electrothuyet

Familiarize Yourself With the Basics

I won’t go into huge detail here, but these are essentially the fundamentals for SEO:

  • Quality content creation – as I discussed downloadabove.
  • Internal and external links – internal links are links in your content to other content on your website. These links, among other things, help Google understand your content. External links are links to other websites. These connect your website to bigger conversations that are happening on the web.
  • Keyword research – finding keywords – that are appropriately competitive – that you can put into your content as you write.
  • On page optimization – optimizing your titles, metadata, word count etc. so that it’s favorable to search engines.
  • Technical SEO – optimizing your website as a whole to be more favorable to Google. This could include speed improvements, mobile-friendliness, 404 corrections, 301 redirects (did I lose you there? There’s a reason why this is called technical SEO).
  • Inbound link building – Securing additional links from other websites. Think of a website link as a “vote”. The more votes a website gets (links), the more Google sees them as credible. But there’s more to it. These should be credible website themselves and not all links are created equal.

Conclusion

Your biggest liability in all of this is doing nothing. If you’re not investing time and energy trying things out then you aren’t learning. And that’s the goal, right?

]]> https://www.dejavufactory.com/how-to-actually-get-an-roi-with-social-media-marketing/feed/ 0 Great Software Design. Features, Usability & Pleasure https://www.dejavufactory.com/great-software-design-features-usability-pleasure/ https://www.dejavufactory.com/great-software-design-features-usability-pleasure/#respond Thu, 19 Mar 2020 09:36:27 +0000 http://zahar.jwsuperthemes.com/demo-6/?p=434

Provide Helpful, Engaging Content

To get the most out of your keywords, create content around them that is engaging, helpful and easy to read. Providing compelling content that offers value and inspires customers to use your business helps draw the right visitors to your website, and it can also help encourage them to come back for more.

Through the use of SEO-optimized blog posts, website content and social media posts, you can leverage your website to find new customers, generate new leads and increase your business. Consider writing a series of helpful blog posts or whitepapers, or publish some interesting industry news on your website. By choosing your keywords carefully, avoiding keyword stuffing and providing great content, you’ll see a measurable increase site in visits and conversions.

Provide Helpful, Engaging Content

Finding the right balance between useful content and an effective SEO strategy is an essential part of success in today’s online marketplace. It’s also important to showcase your content in a great looking website. Interested in a new design for your business? Contact the pros at Jordan Crown to learn more.

]]> https://www.dejavufactory.com/great-software-design-features-usability-pleasure/feed/ 0 Website Marketing for Newbies: 4 Ways to Get Your Feet Wet https://www.dejavufactory.com/website-marketing-for-newbies-4-ways-to-get-your-feet-wet/ https://www.dejavufactory.com/website-marketing-for-newbies-4-ways-to-get-your-feet-wet/#respond Thu, 19 Mar 2020 09:35:14 +0000 http://zahar.jwsuperthemes.com/demo-6/?p=432

Getting eyeballs on your website is crucial for generating new leads and selling products. But if you’re anything like I was 5 years ago, marketing can feel super intangible. And consistent new traffic? Well, somewhat ethereal. “That stuff is for the high-paid consultants who we could never afford”.

Well yes, marketing is an interesting animal. But that doesn’t mean it can’t be understood. Here’s my operating principal:

Try something out (a marketing strategy) with a little bit of time and cash. If it works, keep increasing your investment. Keep nurturing the winners and ditch the losers.

Ok, so with this principle in mind, here are 4 simple ways to start marketing your company. 4 ways to get your feet wet.

Option 1: Pay Per Click Advertising (PPC)

Goodness, are you serious? Paying for people to click on an ad so they’ll come to our website? Isn’t that just burning cash? Does PPC really work?

Well, it depends a bit on your industry. For some companies, PPC can be a great strategy to get fresh eyeballs on their website almost immediately. Contrast this with search engine optimization (SEO) that generally can take 6-12 months before you start seeing results.

Contrast this with search engine optimization (SEO) that generally can take 6-12 months before you start seeing results.

Option 2: Referral Partnerships

Here’s one that’s pretty easy to grab onto. Find other companies that share a similar customer base with you. Reach out to them and see if there could be opportunities to refer out to each other. Do great work each time and you’ll find that the referral partner is more open and eager to send clients to your website.

Seem like a lot of work? Referral agreements, commission structures, constant communication with another company? Sloooooow down Nelly! Remember, our goal here is to get our feet wet with these marketing opportunities. Instead of asking for marriage, just ask the other company if they’d keep you in mind for a test project.

Stressing about referral terms and the like is pretty fruitless if the relationship doesn’t go anywhere.

Focus on starter project where you can prove yourself to your potential referral partner. Then if it works? You guessed it… keep investing!

Believe me. The moment you have a real sales call from a client that visited your website due to a referral partner, you’ll be ecstatic. Who knows, maybe you’ll even become a believer in marketing.

electrothuyet

Familiarize Yourself With the Basics

I won’t go into huge detail here, but these are essentially the fundamentals for SEO:

  • Quality content creation – as I discussed downloadabove.
  • Internal and external links – internal links are links in your content to other content on your website. These links, among other things, help Google understand your content. External links are links to other websites. These connect your website to bigger conversations that are happening on the web.
  • Keyword research – finding keywords – that are appropriately competitive – that you can put into your content as you write.
  • On page optimization – optimizing your titles, metadata, word count etc. so that it’s favorable to search engines.
  • Technical SEO – optimizing your website as a whole to be more favorable to Google. This could include speed improvements, mobile-friendliness, 404 corrections, 301 redirects (did I lose you there? There’s a reason why this is called technical SEO).
  • Inbound link building – Securing additional links from other websites. Think of a website link as a “vote”. The more votes a website gets (links), the more Google sees them as credible. But there’s more to it. These should be credible website themselves and not all links are created equal.

Conclusion

Your biggest liability in all of this is doing nothing. If you’re not investing time and energy trying things out then you aren’t learning. And that’s the goal, right?

]]> https://www.dejavufactory.com/website-marketing-for-newbies-4-ways-to-get-your-feet-wet/feed/ 0 Website Navigation: Getting from Point A to Point B https://www.dejavufactory.com/website-navigation-getting-from-point-a-to-point-b/ https://www.dejavufactory.com/website-navigation-getting-from-point-a-to-point-b/#respond Thu, 19 Mar 2020 09:34:51 +0000 http://zahar.jwsuperthemes.com/demo-6/?p=3395

Getting eyeballs on your website is crucial for generating new leads and selling products. But if you’re anything like I was 5 years ago, marketing can feel super intangible. And consistent new traffic? Well, somewhat ethereal. “That stuff is for the high-paid consultants who we could never afford”.

Well yes, marketing is an interesting animal. But that doesn’t mean it can’t be understood. Here’s my operating principal:

Try something out (a marketing strategy) with a little bit of time and cash. If it works, keep increasing your investment. Keep nurturing the winners and ditch the losers.

Ok, so with this principle in mind, here are 4 simple ways to start marketing your company. 4 ways to get your feet wet.

Option 1: Pay Per Click Advertising (PPC)

Goodness, are you serious? Paying for people to click on an ad so they’ll come to our website? Isn’t that just burning cash? Does PPC really work?

Well, it depends a bit on your industry. For some companies, PPC can be a great strategy to get fresh eyeballs on their website almost immediately. Contrast this with search engine optimization (SEO) that generally can take 6-12 months before you start seeing results.

Contrast this with search engine optimization (SEO) that generally can take 6-12 months before you start seeing results.

Option 2: Referral Partnerships

Here’s one that’s pretty easy to grab onto. Find other companies that share a similar customer base with you. Reach out to them and see if there could be opportunities to refer out to each other. Do great work each time and you’ll find that the referral partner is more open and eager to send clients to your website.

Seem like a lot of work? Referral agreements, commission structures, constant communication with another company? Sloooooow down Nelly! Remember, our goal here is to get our feet wet with these marketing opportunities. Instead of asking for marriage, just ask the other company if they’d keep you in mind for a test project.

Stressing about referral terms and the like is pretty fruitless if the relationship doesn’t go anywhere.

Focus on starter project where you can prove yourself to your potential referral partner. Then if it works? You guessed it… keep investing!

Believe me. The moment you have a real sales call from a client that visited your website due to a referral partner, you’ll be ecstatic. Who knows, maybe you’ll even become a believer in marketing.

electrothuyet

Familiarize Yourself With the Basics

I won’t go into huge detail here, but these are essentially the fundamentals for SEO:

  • Quality content creation – as I discussed downloadabove.
  • Internal and external links – internal links are links in your content to other content on your website. These links, among other things, help Google understand your content. External links are links to other websites. These connect your website to bigger conversations that are happening on the web.
  • Keyword research – finding keywords – that are appropriately competitive – that you can put into your content as you write.
  • On page optimization – optimizing your titles, metadata, word count etc. so that it’s favorable to search engines.
  • Technical SEO – optimizing your website as a whole to be more favorable to Google. This could include speed improvements, mobile-friendliness, 404 corrections, 301 redirects (did I lose you there? There’s a reason why this is called technical SEO).
  • Inbound link building – Securing additional links from other websites. Think of a website link as a “vote”. The more votes a website gets (links), the more Google sees them as credible. But there’s more to it. These should be credible website themselves and not all links are created equal.

Conclusion

Your biggest liability in all of this is doing nothing. If you’re not investing time and energy trying things out then you aren’t learning. And that’s the goal, right?

]]> https://www.dejavufactory.com/website-navigation-getting-from-point-a-to-point-b/feed/ 0 Balancing SEO Strategies with Powerful Content https://www.dejavufactory.com/balancing-effective-seo-strategies-with-powerful-content/ https://www.dejavufactory.com/balancing-effective-seo-strategies-with-powerful-content/#respond Thu, 19 Mar 2020 09:33:30 +0000 http://zahar.jwsuperthemes.com/demo-6/?p=3397

When it comes to the content you publish on your website, blog and on social media, the most effective approach is one that provides fresh, compelling information that is targeted to the right audiences. Developing a powerful SEO strategy for your content is critical to attracting readers, but it’s a fine balance between getting the right amount of attention from the search engines and providing authoritative, useful content. When you want the right combination of strategic keywords and quality content, there are some simple principles to follow for the best results.

Don’t Go Overboard with Keywords

When it comes to the content you publish on your website, blog and on social media, the most effective approach is one that provides fresh, compelling information that is targeted to the right audiences. Developing a powerful SEO strategy for your content is critical to attracting readers, but it’s a fine balance between getting the right amount of attention from the search engines and providing authoritative, useful content. When you want the right combination of strategic keywords and quality content, there are some simple principles to follow for the best results.

When performing keyword research, choose a small, focused set of words or phrases that accurately describe your business or website. Think about how your customers would search for services like yours and avoid using overly broad terms. Keeping your keywords and content specific and focused will help the right visitors find you.

Provide Helpful, Engaging Content

To get the most out of your keywords, create content around them that is engaging, helpful and easy to read. Providing compelling content that offers value and inspires customers to use your business helps draw the right visitors to your website, and it can also help encourage them to come back for more.

Through the use of SEO-optimized blog posts, website content and social media posts, you can leverage your website to find new customers, generate new leads and increase your business. Consider writing a series of helpful blog posts or whitepapers, or publish some interesting industry news on your website. By choosing your keywords carefully, avoiding keyword stuffing and providing great content, you’ll see a measurable increase site in visits and conversions.

Get Started Today!

Finding the right balance between useful content and an effective SEO strategy is an essential part of success in today’s online marketplace. It’s also important to showcase your content in a great looking website. Interested in a new design for your business? Contact the pros at Jordan Crown to learn more.

]]> https://www.dejavufactory.com/balancing-effective-seo-strategies-with-powerful-content/feed/ 0 12 Benefits of Using WordPress https://www.dejavufactory.com/12-benefits-of-using-wordpress/ https://www.dejavufactory.com/12-benefits-of-using-wordpress/#respond Thu, 19 Mar 2020 09:32:57 +0000 http://zahar.jwsuperthemes.com/demo-6/?p=430

Getting eyeballs on your website is crucial for generating new leads and selling products. But if you’re anything like I was 5 years ago, marketing can feel super intangible. And consistent new traffic? Well, somewhat ethereal. “That stuff is for the high-paid consultants who we could never afford”.

Well yes, marketing is an interesting animal. But that doesn’t mean it can’t be understood. Here’s my operating principal:

Try something out (a marketing strategy) with a little bit of time and cash. If it works, keep increasing your investment. Keep nurturing the winners and ditch the losers.

Ok, so with this principle in mind, here are 4 simple ways to start marketing your company. 4 ways to get your feet wet.

Option 1: Pay Per Click Advertising (PPC)

Goodness, are you serious? Paying for people to click on an ad so they’ll come to our website? Isn’t that just burning cash? Does PPC really work?

Well, it depends a bit on your industry. For some companies, PPC can be a great strategy to get fresh eyeballs on their website almost immediately. Contrast this with search engine optimization (SEO) that generally can take 6-12 months before you start seeing results.

Contrast this with search engine optimization (SEO) that generally can take 6-12 months before you start seeing results.

Option 2: Referral Partnerships

Here’s one that’s pretty easy to grab onto. Find other companies that share a similar customer base with you. Reach out to them and see if there could be opportunities to refer out to each other. Do great work each time and you’ll find that the referral partner is more open and eager to send clients to your website.

Seem like a lot of work? Referral agreements, commission structures, constant communication with another company? Sloooooow down Nelly! Remember, our goal here is to get our feet wet with these marketing opportunities. Instead of asking for marriage, just ask the other company if they’d keep you in mind for a test project.

Stressing about referral terms and the like is pretty fruitless if the relationship doesn’t go anywhere.

Focus on starter project where you can prove yourself to your potential referral partner. Then if it works? You guessed it… keep investing!

Believe me. The moment you have a real sales call from a client that visited your website due to a referral partner, you’ll be ecstatic. Who knows, maybe you’ll even become a believer in marketing.

electrothuyet

Familiarize Yourself With the Basics

I won’t go into huge detail here, but these are essentially the fundamentals for SEO:

  • Quality content creation – as I discussed downloadabove.
  • Internal and external links – internal links are links in your content to other content on your website. These links, among other things, help Google understand your content. External links are links to other websites. These connect your website to bigger conversations that are happening on the web.
  • Keyword research – finding keywords – that are appropriately competitive – that you can put into your content as you write.
  • On page optimization – optimizing your titles, metadata, word count etc. so that it’s favorable to search engines.
  • Technical SEO – optimizing your website as a whole to be more favorable to Google. This could include speed improvements, mobile-friendliness, 404 corrections, 301 redirects (did I lose you there? There’s a reason why this is called technical SEO).
  • Inbound link building – Securing additional links from other websites. Think of a website link as a “vote”. The more votes a website gets (links), the more Google sees them as credible. But there’s more to it. These should be credible website themselves and not all links are created equal.

Conclusion

Your biggest liability in all of this is doing nothing. If you’re not investing time and energy trying things out then you aren’t learning. And that’s the goal, right?

]]> https://www.dejavufactory.com/12-benefits-of-using-wordpress/feed/ 0 What Makes a Great Social Media Strategy Work? https://www.dejavufactory.com/what-makes-a-great-social-media-strategy-work/ https://www.dejavufactory.com/what-makes-a-great-social-media-strategy-work/#respond Thu, 19 Mar 2020 09:31:01 +0000 http://zahar.jwsuperthemes.com/demo-6/?p=3405

Familiarize Yourself With the Basics

I won’t go into huge detail here, but these are essentially the fundamentals for SEO:

  • Quality content creation – as I discussed downloadabove.
  • Internal and external links – internal links are links in your content to other content on your website. These links, among other things, help Google understand your content. External links are links to other websites. These connect your website to bigger conversations that are happening on the web.
  • Keyword research – finding keywords – that are appropriately competitive – that you can put into your content as you write.
  • On page optimization – optimizing your titles, metadata, word count etc. so that it’s favorable to search engines.
  • Technical SEO – optimizing your website as a whole to be more favorable to Google. This could include speed improvements, mobile-friendliness, 404 corrections, 301 redirects (did I lose you there? There’s a reason why this is called technical SEO).
  • Inbound link building – Securing additional links from other websites. Think of a website link as a “vote”. The more votes a website gets (links), the more Google sees them as credible. But there’s more to it. These should be credible website themselves and not all links are created equal.

Contrast this with search engine optimization (SEO) that generally can take 6-12 months before you start seeing results.

Option 2: Referral Partnerships

Here’s one that’s pretty easy to grab onto. Find other companies that share a similar customer base with you. Reach out to them and see if there could be opportunities to refer out to each other. Do great work each time and you’ll find that the referral partner is more open and eager to send clients to your website.

Seem like a lot of work? Referral agreements, commission structures, constant communication with another company? Sloooooow down Nelly! Remember, our goal here is to get our feet wet with these marketing opportunities. Instead of asking for marriage, just ask the other company if they’d keep you in mind for a test project.

Stressing about referral terms and the like is pretty fruitless if the relationship doesn’t go anywhere.

Focus on starter project where you can prove yourself to your potential referral partner. Then if it works? You guessed it… keep investing!

Believe me. The moment you have a real sales call from a client that visited your website due to a referral partner, you’ll be ecstatic. Who knows, maybe you’ll even become a believer in marketing.

Conclusion

Your biggest liability in all of this is doing nothing. If you’re not investing time and energy trying things out then you aren’t learning. And that’s the goal, right?

]]> https://www.dejavufactory.com/what-makes-a-great-social-media-strategy-work/feed/ 0 What is Web Strategy and How to Create One in 6 Steps https://www.dejavufactory.com/what-is-web-strategy-and-how-to-create-one-in-6-steps/ https://www.dejavufactory.com/what-is-web-strategy-and-how-to-create-one-in-6-steps/#respond Thu, 19 Mar 2020 09:30:25 +0000 http://zahar.jwsuperthemes.com/demo-6/?p=3407

Getting eyeballs on your website is crucial for generating new leads and selling products. But if you’re anything like I was 5 years ago, marketing can feel super intangible. And consistent new traffic? Well, somewhat ethereal. “That stuff is for the high-paid consultants who we could never afford”.

Well yes, marketing is an interesting animal. But that doesn’t mean it can’t be understood. Here’s my operating principal:

Try something out (a marketing strategy) with a little bit of time and cash. If it works, keep increasing your investment. Keep nurturing the winners and ditch the losers.

Ok, so with this principle in mind, here are 4 simple ways to start marketing your company. 4 ways to get your feet wet.

Option 1: Pay Per Click Advertising (PPC)

Goodness, are you serious? Paying for people to click on an ad so they’ll come to our website? Isn’t that just burning cash? Does PPC really work?

Well, it depends a bit on your industry. For some companies, PPC can be a great strategy to get fresh eyeballs on their website almost immediately. Contrast this with search engine optimization (SEO) that generally can take 6-12 months before you start seeing results.

Contrast this with search engine optimization (SEO) that generally can take 6-12 months before you start seeing results.

Option 2: Referral Partnerships

Here’s one that’s pretty easy to grab onto. Find other companies that share a similar customer base with you. Reach out to them and see if there could be opportunities to refer out to each other. Do great work each time and you’ll find that the referral partner is more open and eager to send clients to your website.

Seem like a lot of work? Referral agreements, commission structures, constant communication with another company? Sloooooow down Nelly! Remember, our goal here is to get our feet wet with these marketing opportunities. Instead of asking for marriage, just ask the other company if they’d keep you in mind for a test project.

Stressing about referral terms and the like is pretty fruitless if the relationship doesn’t go anywhere.

Focus on starter project where you can prove yourself to your potential referral partner. Then if it works? You guessed it… keep investing!

Believe me. The moment you have a real sales call from a client that visited your website due to a referral partner, you’ll be ecstatic. Who knows, maybe you’ll even become a believer in marketing.

electrothuyet

Familiarize Yourself With the Basics

I won’t go into huge detail here, but these are essentially the fundamentals for SEO:

  • Quality content creation – as I discussed downloadabove.
  • Internal and external links – internal links are links in your content to other content on your website. These links, among other things, help Google understand your content. External links are links to other websites. These connect your website to bigger conversations that are happening on the web.
  • Keyword research – finding keywords – that are appropriately competitive – that you can put into your content as you write.
  • On page optimization – optimizing your titles, metadata, word count etc. so that it’s favorable to search engines.
  • Technical SEO – optimizing your website as a whole to be more favorable to Google. This could include speed improvements, mobile-friendliness, 404 corrections, 301 redirects (did I lose you there? There’s a reason why this is called technical SEO).
  • Inbound link building – Securing additional links from other websites. Think of a website link as a “vote”. The more votes a website gets (links), the more Google sees them as credible. But there’s more to it. These should be credible website themselves and not all links are created equal.

Conclusion

Your biggest liability in all of this is doing nothing. If you’re not investing time and energy trying things out then you aren’t learning. And that’s the goal, right?

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